Digital Copywriting: Monthly Enewsletter
Client: Exit Factor
Skills: Technical Writing, Copywriting, Research, Editing, Collaboration
Tools: Microsoft Word, G-Suite, CRM
As part of my role as Technical Communications Manager for Exit Factor, I developed a monthly eNewsletter distributed to franchisees, clients, and strategic partners. Each issue transformed internal updates, training resources, and performance data into clear, actionable content that supported client retention and engagement.
To create each edition, I collaborated with executives, marketing affiliates, and franchise owners to identify timely topics and ensure alignment with company goals. I researched market trends, drafted and edited content, and formatted the final version for consistency with brand standards and tone.
This project strengthened my ability to translate technical and operational information into professional, engaging communication for a diverse audience. It also improved company-wide communication flow and contributed to stronger client relationships during a critical growth phase.